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Business Website Content: How Much?
by: Joel Walsh
How much should you pay for web content? It depends on what you
can expect to get back on your investment. A web content writer
can increase your site's revenue 20 r more.
Web Content Cost Considerations
When web content gets discussed on webmaster bulletin boards, the
most common question is, "how much should I pay?" That question is
both perfectly logical, and perfectly misguided:
* Logical, because the biggest expense of any website, with the
possible exceptions of advertising and promotion, is the content.
You only have to get web development and design once, but content
needs to be added regularly for your site to be successful.
* Misguided, because the real question isn't how much you are
going to pay, but how much you are going to invest. Your content,
if it's done right, will make you money. In fact, it can easily
make back its cost within a month. So the real question you should
ask a web content provider is: how much will it make me?
Calculating Your Web Content's Value
Ultimately, your web content is the one part of your site that
makes you money. The code, design, and even traffic, while
important, are not what ultimately get a visitor to take action.
You have to tell or ask visitors to take action. Telling and
asking take words.
Small changes in your web content can make big differences in the
bottom line. Take a look:
Advertising/affiliate revenue:
Let's say you have a web page that averages $25/day in revenue
from advertising and/or affiliate links. You have a professional
writer optimize the content on the page to get more clicks. Watch
what happens:
1. If just 20 ore visitors click on affiliate or advertising
links, your revenue will increase $5/day, $150/month, and
$1825/year. If your page maintains its current level of traffic
for three more years, that's a $5475 increase, just for that one
page.
2. But it gets better: the improvements to the page will easily
increase traffic by 20Àas more visitors return, more visitors
refer your site to friends, and more webmasters, bloggers and
others link to your site. That brings a total of $6570 more
revenue from that page over three years.
3. If you get the same results with 50 pages with similar traffic
levels, that's an increase of $328500. Now multiply that by
however many sites you or your company owns. Can you say, "early
retirement"?
Keep in mind, that's only the additional revenue you get from the
improved content compared with what you were getting already from
your work. No extra work needed.
Sales/leads model:
If your website is a promotional vehicle for a business, the
results can be even more spectacular. If a page nets you $500/day
in sales or leads, website content improvements that increase your
sales or leads by 20
About the author:
[Formatting: for web, please use "website content" as the link's
anchor text (visible link text)]
Joel Walsh is the head content writer for UpMarket Content. Get
more information on improving your site's website content: http://upmarketcontent.com
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