|
|
|
 |
|
|
|
|
Sundrop combines
health and taste with Goldlite
New oil gentle on the heart and generous on
taste buds
Bhopal June 22, 2009 - Agro Tech Foods Ltd, an affiliate of ConAgra Foods, US,
today announced the launch of a new variant of Sundrop – ‘Sundrop Goldlite’. As
the latest addition to the Sundrop brand, the largest in premium segment of
refined vegetable oil category, Goldlite is extremely light, tasty. It
successfully qualifies the four main pillars of the Sundrop brand - Health,
Taste, Value for money and Quality.
Sundrop Goldlite is a scientific blend of corn oil (60%) and Sunflower (40%)
oil, a healthier option when compared to other edible oils in this category. The
extremely low levels of saturated fat content help maintain healthy cholesterol
levels. In addition, the absence of stickiness in Goldlite results in
comparatively lesser quantity being used for cooking, resulting in much lower
intake of oil.
“With this new offering, Sundrop is ushering in a new era of premium quality
oils at an affordable price. A unique blend of Corn Oil and Sunflower oil,
Sundrop further enhances its portfolio of healthy choice of oils for healthy
people,” said Sachin Gopal, President, President and CEO, Agro Tech Foods Ltd.
Priced competitively Sundrop Goldlite falls under the price range of Rs60-Rs 75
targeting the lower and middle class segment. The tag line “Chipke Kum Health
Zyada”indicates that it is lighter, spreads faster and is less sticky.
About Sundrop
Sundrop is the largest brand in the premium segment of the refined oil consumer
packs market. Sundrop was launched in 1989 as sunflower oil, in a predominantly
groundnut and mustard oils market. From being one of the first sunflower oil
brands to one of the largest selling refined edible oil brands, Sundrop has come
a long way. Through its strong differentiated positioning as, “the healthy oil
for healthy people”, the brand has built four main pillars for Sundrop –
Healthy, Taste, Economy and Quality.
About Agro Tech Foods
Agro Tech Foods Ltd (ATFL) is a public limited company engaged in the business
of marketing food and food ingredients to consumers and institutional customers.
ATFL is affiliated to ConAgra Foods Inc. of USA, which is one the world’s
largest food companies. Sundrop, Crystal, ACT-II are some of the company’s
brands. It has a dominant market share and value leadership in the premium
refined oil segment. The mainline activity of the company is marketing of the
edible oils.
|
|
|
|
|
|
|