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Your Dream Car Nano is Just a
Step Away!
Rush to your nearest
Tata Indicom Exclusive store for application forms
Money-back offer with
every application form
Redemption offer
applicable at select Tata Indicom Exclusive
Stores till 30 June*
Bhopal, 25 March 2009: Tata Teleservices, India’s fastest-growing pan-India
telecom service provider has introduced an attractive offer for prospective
customers of the Tata Nano. Tata Indicom-branded retail exclusive stores will
stock Nano application forms for customer convenience and ease. What’s more,
all application forms which are available from 9th to 25th April will come
attached with a coupon worth Rs 300, which can be redeemed against the
purchase of Walky Handsets, USB Plug to Surf Data Cards or Photon plus
Wireless Broadband services. Alternately, the amount of Rs 300 could also be
redeemed as talk-time on all new Tata Indicom connections (pre-paid and
post-paid).
Tata Indicom has tied up with Tata Motors and introduced this unique offer for
all customers buying Nano booking forms. Prospective Nano-owners have to
simply walk into the designated Tata Indicom Exclusive Store (list of all such
stores available on www.tataindicom.com) to avail of this offer. Each booking
form has a coupon attached, which entitles the customer to a discount of Rs
300 on the purchase of new devices or Rs 100 distributed over a period of 3
months after the activation of new Tata Indicom pre-paid or post-paid
connections.
Speaking at the occasion, Mr Sanjeev Ghanate, Head of Branded Retail at Tata
Teleservices Limited, said: “It is indeed a moment of great pride to be part
of the Project Nano, considered to be the aspirational car for all Indians. We
are proud to associate with Tata Motors on joint branding and marketing
initiatives and introduce a money-back offer. Every Nano customer can look
forward to an exclusive offer from Tata Indicom, so not only do they get an
opportunity to own their dream car, but also get a chance to redeem the coupon
against listed Tata Indicom products or services.”
“Tata Motors is leveraging group synergy to make the people’s car easily
available to the common man. Tata Indicom’s countrywide retail network will
help us to achieve this and increase customer convenience,” a Tata Motors’
spokesperson said.
Tata Indicom has India’s largest retail chain network of 3,800 outlets across
India and this tie-up gives a hassle-free access to the booking process and
also the benefit of redeeming coupon against Tata Indicom products. Even a non
Tata Indicom subscriber can apply for a Nano and redeem the coupon against
range of products available on offer.
This is what the Tata Rs
1-lakh car looks like!
The Tata Rs 1-lakh car is here! And it's called the Nano!
Tata Group chairman Ratan Tata on Thursday unveiled the Tata Nano at the 9th
Auto Expo in New Delhi.
Details of the People's Car:
Ratan Tata, while unveiling the nano, said: "The car will meet all current
safety norms and all emission criteria. The pollution it will cause will be
lower than 2-wheelers."
The car, Tata said, is smaller than a Maruti [Get Quote], but has 21 per cent
more volume or space inside than the 800. He said that the dealer price of the
car will be Rs 1 lakh, plus value-added tax (VAT) plus transport charges.
The car will have a 624-cc petrol engine generating 33 bhp of power. It will
sport a 30-litre fuel tank and 4-speed manual gearshift. The car will come
with air conditioning, but will have no power steering. It will have front
disk and rear drum brakes. The company claims mileage of 23 km per litre.
The car's dashboard features just a speedometer, fuel gauge, and oil light.
The car does not have reclining seats or radio. The shock absorbers are basic.
Nano, the world's cheapest car, costs almost half of the cheapest car
currently available anywhere in the world.
''Since, a promise is a promise the standard dealer version will cost Rs 1
lakh,'' said Tata Sons chairman Ratan Tata.
He informed that the car is 8 per cent smaller bumper to bumper, than the
Maruti800 but at the same time 21 per cent larger in its interiors and can sit
up to four people.
Dispelling myths that the car was not safe enough Tata said, 'The car has
passed the full-frontal crash and the side impact crash''. He also side
stepped emission concerns and said the car will meet Euro IV norms.
While critics had been sceptical throughout about the car meeting safety and
emission norms, coming as it is at that price, Tata said he was happy to
announce that Nano meets all norms as would a modern car.
The car is eight per cent shorter than Maruti 800 on bumper to bumper length,
but is 21 per cent more spacious, claimed Tata.
Alluding to fears expressed by environmentalist R K Pachauri and green
activist Sunita Narain that the car at that price would add more vehicles on
the road leading to higher vehicular pollution, Tata said the 624 cc, 33 HP
petrol engine meets Bharat Stage-III emission norms and can also meet the Euro
4 norms.
"Pachauri will not have a nightmare and Sunita Narain can also sleep," he
quipped, while recalling that some people had suggested that the car should be
called 'Pachauri' and some others said that it should be named 'Mamta' �
probably referring to the position TMC leader Mamta Banerjee had taken against
the setting up of the small-car project at Singur in West Bengal.
Commenting on the safety standard, he said the car has gone through a full
frontal crash test as per norms.
The Nano will come in three variants -- standard and two deluxe models with
AC. The standard car would be available for Rs 1 lakh (ex-showroom), while VAT
and transportation costs are extra.
The Nano is expected to be commerically launched in the second half of 2008.
News reports say that Tata Motors [Get Quote] hopes to sell 500,000 units of
the car, almost four times the number of Indicas it sells. Tata plans to focus
on a market segment hitherto untapped.
Not since the launch of the Maruti 800 in 1983 has any car gripped the
imagination of a nation and indeed car manufacturers the world over so
intensely. If commercially successful, the Tata Nano can alter the passenger
car market in India, and perhaps the world, beyond description.
World’s cheapest new car
Indian automaker Tata has unveiled the world’s cheapest new car, the Nano.
(Yes, Nano by Tata. No sexists jokes, please.) The Nano doesn’t seem like too
bad of a deal, if it works and is reliable.
With a price tag of about $2,500 and 60 miles per gallon (though it won’t be
setting any land-speed records with a top speed of 65 and timed at going 0-60
in 21 seconds), you could soon find the Nano competing with the Mini Cooper
throughout Europe, if Europe will allow the competition.
Don’t expect to see Nano dealerships springing up in the US anytime soon,
however. Ralph Nader wouldn’t stand for it unless and until it has every
safety feature on the planet, probably double or tripling the cost. Seems some
view Americans as too stupid to know what’s best for themselves and,
therefore, in need of a “watchdog” to protect them. So you increase the weight
with “safety” features, even though people should be free to choose the car
they want and assume the risk to their physical health, the weight increase
lowers fuel efficiency and the features raise the price beyond low income
people’s ability to afford it, removing the built in market for the car, and
they fail. You blame Detroit, “Corporate greed,” and all the typical bogeymen
of the left, and call for subsidies so people don’t lose their jobs.
That’s pretty much the liberal business model.
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