Max New York Life launches I-Genius, a
comprehensive Parent – Child nurture program
Announces India’s first multi faceted scholarship
Bhopal, February 2, 2010: To facilitate your children realize their true
potential Max New York Life, one of India’s leading life insurance companies,
today announced the launch of I – Genius, a comprehensive Parent – Child
nurture programme. The I-Genius programme will support talent development of
children by identifying and rewarding those who display all-round skills. The
program will also support parents in their quest to provide enabling
environment for multi-faceted growth of their children.
The program will entail five unique initiatives – I-Genius Scholarship to
recognize and reward talent, I-Genius Parenting for providing parenting guide,
I-Genius Advantage for children related queries, I-Genius Secure to understand
parents concerns and find solutions, and I-Genius Talent to nurture sporting
talent. The company plans to touch more than 50 lakh children and 40 lakh
parents through I-Genius program.
The company also announced its first initiative under the I Genius Programme,
the “I-Genius Scholarship”. India’s first multi-faceted scholarship programme
that will recognize and reward children with all round talent. This program
will also help parents realize and recognize the talents of their children and
thus help nurture the same. The scholarship program involves a robust multiple
level evaluation process that has been conceptualized in association with
Derek O'Brien. Children from the 3rd to the 8th standard can participate in
this program and win more than 3,000 prizes worth Rs. 2 crores. The
registration for this scholarship will be open from February 8, 2010 till
March 31, 2010. The winner of mega scholarship of Rs. 20 lakhs will be
announced on 14th November, 2010.
Announcing the launch, Rajesh Sud, CEO & Managing Director, Max New York Life
said “Research indicates that there are 119 million parents in India between
the age group of 25-44 years with children less than 12 yrs of age. It is also
a known fact that financial security of children is the most important reason
that all parents save for. In fact, 85% of Indian Households having children
in 0-15 years of age group save for their children’s education. With the
current average age of parents buying insurance being 28 years and reducing,
these parents look for more access to financial planning and better financial
instruments which offer maximum potential for life insurance. Parents also
believe that an all round development of their children today is key to their
success in life.”
Anisha Motwani, Chief Marketing Officer, Max New York Life, added “While in
the yesteryears, it was all about focusing only on children’s education to
ensure their good career, in last one decade there is a significant shift in
attitudes of both parents and children. We at Max New York life understand
that it is extremely important to support children in areas beyond studies to
help them develop an all round personality which is crucial for success in
today’s world. Extensive ethnographic consumer studies to understand
deep-rooted behavioural aspects of parents have helped us formulate I-Genius.
I-Genius is a multi faceted initiative dedicated towards understanding and
satisfying these behavioural aspects by providing them with a platform to
promote all round development. Our I-Genius Scholarship programme is a
testimony of our belief of nurturing and supporting talent at a young age and
help parents nurture talent to make our coming generations multi-dimensional
and look beyond academics.”
