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Author :
R.M.P. Singh Title : Public Relations Air Beneath Wings Format : HARDCOVER Binding : Hardcover Publisher : Aayaam, Bhopal,MP,India Publication Date : 04 Jan 2009 Pages : 258 Weight : 1.2 lbs Price $51.00 Usually ships in 2-3 weeks for ordering email:prativad@gmail.com |
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Air Beneath Wings-
A Handbook for PR proffessionals The first week of New Year witnessed the release of a very valuable book on Public Relations penned by Mr. R.M.P. Singh, himself a PR professional par excellence, Written in a wider perspective the book covers all the aspects of this what the author described as "misinterpreted and misunderstood" profession. The beauty of this book is that this is a reference book for not only PR professionals working in government as well as private sector, but also offers useful tips to the administrative officials on matters related to their day-to-day functioning. The author has delineated in detail what Public Relations is, how PR personnel can assess people's aspirations and expectations, how this profession serves as a bridge between people and the officers, the qualities of a good PR personnel, the nuances and real meaning of media management, importance of film making, photo journalism ect besides touching upon various other related topics like astroturfing and spin PR, mail planning. He has devoted a comparatively large chapter to the role Public Relations played during the two World Wars. The book is very helpful for the newcomers in PR profession, who attracted by the glamour adopt it as career but mostly remain ignorant about ins and outs of this delicate profession, as a result of which they are quite prone to creating uncomfortable situations for the organization they work for. He has also provided valuable guidance as to how to organize press conferences, what preparations are required for this, how to prepare a good press release, how to maintain cordial, sincere and honest relations with print and electronic media persons and how it is in the interest of both. The memories Mr. Singh included in the book speak volumes of his wide and rich experience of working with various senior bureaucrats, political leaders and journalists. The reader can benefit a lot from his description how dealt with delicate situations successfully. The book also throws light on the structure and functioning of Madhya Pradesh Government's Public Relations Department, Madhya Pradesh Madhyam, Government of India's Information & Broadcasting Department and Makhanlal Chaturvedi National University of Journalist, Door Darshan and All India Radio. Adding further importance to the book, the author has contained in part-2 of the book the Press Act, Right to Information Act other related legislation for the benefit of the PR personnel. Written in easy but beautiful language the book is, by any standard, a reference book for the PR professional as well as those aspiring to join it in feature. Running into 258 pages and published by Ayam Publishing House the book is priced at 51 USD. |
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